2026 Compensation Intelligence

PR & COMMS
SALARY GUIDE.

The definitive benchmark for agency leadership compensation across NYC, Toronto, LA, and Chicago.

12,000+
Data Points
450+
Agencies
12
Cities
99%
Precision

Market Snapshot

SVP / Managing Director

$220k — $350k+
+12%
YoY Growth

Account Director

$130k — $185k
+8%
YoY Growth

VP, Digital Strategy

$175k — $240k
+15%
YoY Growth

Senior Account Manager

$95k — $125k
+5%
YoY Growth

Equity Packages

Detailed breakdown of performance-based equity for MD levels.

Regional Multipliers

Cost of living adjustments for 12 major North American hubs.

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Industry Insights

Why PR salaries are rising in 2026?

As agencies pivot toward high-level crisis advisory, demand for hybrid leaders has reached an all-time high. Our data shows a 15% increase in base compensation for integrated strategy roles.